What Is Conversion Rate in a Dental Practice?
Conversion rate in dentistry measures the percentage of patients who accept and book treatment after it has been recommended.
It shows how effectively your practice turns treatment plans into completed treatments — a critical driver of both cash flow and profitability.
Why Conversion Rate Matters for Dental Practice Owners
High patient enquiries or consultations don’t guarantee financial success. What matters is how many patients move from:
- Initial exam or consultation →
- Treatment plan presented →
- Treatment scheduled and paid.
Example:
- 50 treatment plans worth £100,000 presented in a month
- 25 accepted and booked
- Conversion rate = 50%
Even with strong patient flow, a low conversion rate means wasted chair time, underperforming associates, and missed revenue opportunities.
Conversion Rate Formula
Conversion Rate (%)=Treatment Plans AcceptedTreatment Plans Presented×100\text{Conversion Rate (\%)} = \frac{\text{Treatment Plans Accepted}}{\text{Treatment Plans Presented}} \times 100Conversion Rate (%)=Treatment Plans PresentedTreatment Plans Accepted×100
How DentPulse Tracks Conversion Rate Automatically
| Feature | Function |
| Plan-to-Booking Sync | Tracks treatment plans vs. accepted bookings in real time |
| Associate-Level Reporting | Shows individual conversion rates for each dentist |
| Treatment Category Analysis | Highlights which treatments convert best (e.g., implants vs. whitening) |
| Chair-Time Overlay | Links low conversion to lost chair utilisation |
| Profit-to-Pocket™ Integration | Ensures high conversion translates into true owner profit |
DentPulse makes conversion rate a live performance KPI, not just a manual tally.
DentPulse Tip™
“A full diary is meaningless if patients don’t say yes.”
Focus on conversion, not just enquiries — it’s where hidden profit lives.
Related Glossary Terms
- Treatment Acceptance Rate – The proportion of plans approved by patients
- Revenue per Patient – Links conversion to income generated
- Chair Time Utilisation – Impact of acceptance on capacity
- Associate Pay Structure – Aligns incentives with conversion and profit
- High-Margin Treatments – Where improving conversion yields maximum impact
Glossary Summary Table
| Term | Meaning |
| Conversion Rate | % of treatment plans presented that are accepted and booked |
| Purpose | Measures effectiveness of case acceptance and treatment uptake |
| DentPulse Advantage | Automated tracking by associate, treatment type, and chair utilisation |
